SipeInterview


 * What kinds of writing do you do in your field/job? There are three main types of writing I do for my job. 1) Marketing strategy decks and project plans that are used internally and extenally to communicate strategy and objectives at a project level; 2) Marketing briefs which communicates to our adversting agency strategy and direction for the creation of brand promotions. I also provide input into copy edits for our creative assets including print, tv, websites, online advertising, etc. 3) Email communication. Majority of work gets accomplished through email messages both internally and externally.
 * Please tell me about the kind of writing you do on an average day. As stated above, email messages would make up a large percent of communication on a daily basis.
 * For what purposes do you write? The main purpose of writing is to communicate direction both internally and externally on projects.
 * For what audiences do you write? Again, internal AZ collegues, advertising agencies, other vendors/partners.
 * What do you get out of the writing you do? Because such a large part of the way we communicate is via email and in writing, you learn how important it is to think about how your writing could come across to the other person. It is always important to clearly articulate what you want using facts and specifics such as dates, action items, etc. Always read and re-read your emails before sending to ensure your message is clear. How you say something may not be interpreted the same by others. Another important thing when having verbal communcations via in person meetings or phone conversations is to take good notes and if needed, follow up in writing with a recap, so that everyone involved is clear on expectations. What I get out of the writing that I do day to day is the satisfaction of seeing my work come to market through print adverstising, television commercials, sales rep materials, publications, etc. It is rewarding to know that because of the written direction and communicaiton that I do on a daily basis has an impact on our business.

Reaction: I chose to email a friend of my mothers who is a marketing manager at AstraZeneca Pharmaceuticals. As of right now I am currently undeclared but am strongly leaning towards marketing. I am very glad I got the chance to talk to her about the kinds of writing she does because like I said I am undeclarded and this helps me get an idea of the kind of works she does. She informed me that the majority of the writing she does is based on three different things; Marketing strategy decks and project plans, Marketing briefs and email communication. Everything she told me was pretty much what I expected to hear. The one thing I liked was how she explained about the importance of making sure you are able to get your writing down in ways someone will understand. Many times people can be mislead by what you are saying since it is not face to face.